RIRIC signed an estimated US$4 billion deal with Choice Hotels International to roll out 15,000 budget hotel rooms throughout India under the Comfort, Quality, Sleep Inn and Clarion brands — the country's largest budget-hospitality program at signing.
The rollout was announced at a New Delhi press conference by RIRIC Chairman Manoj C. Benjamin, President Collins Benjamin and VP-Marketing Kenneth M. Corey, alongside Choice Hospitality India leadership.